Advantages

• Lower fraud rate: 10-15% (compared to 30-40% of Facebook Audience Network)
• High user engagement: Average video watch time 15-30s
• Good bot detection: TikTok actively filters bot traffic
• In-feed native ads: Harder to fake than banner ads

Disadvantages

• No IP exclusions: Cannot block IPs like Google Ads
• Limited targeting options: Fewer options than Facebook
• Younger audience: 60% of users under 30 (may not match target)
• Short attention span: Need high-quality videos to retain attention

Collect & Analyze

1. Login to NS Ads Xperts™ Dashboard
2. View Blocked IPs from TikTok Ads traffic
3. Analyze Device Types: TikTok bot farms often use Android emulators
4. Check Watch Time vs Clicks: If TikTok reports 20s watch time but immediate bounce → fraud
5. View Time Patterns: TikTok bot farms operate 2-5 AM
6. Analyze IP Subnets: Detect bot farms using same ISP/subnet

Example: If detecting 70% fraud from cheap Android devices at 3-4 AM → Target iOS + mid-range Android, schedule ads 6 AM - 11 PM.

Demographic Targeting

In TikTok Ads Manager:

1. Go to Ad Group Settings
2. Age: Select specific age ranges (18-24, 25-34, 35-44...)
3. Gender: Select gender appropriate for product
4. Language: Select "Vietnamese" to filter bots that don't understand Vietnamese
5. Location: Select specific provinces/cities instead of "Vietnam"

Device & Connection

• Operating System: Select iOS or Android (avoid "All devices")
• Connection Type: Prefer "WiFi + 4G" (bots often use 3G/2G)
• Device Price: Select mid-range to high-end (avoid bot farms using old devices)

Custom Audiences

Use TikTok Pixel to create audiences:

1. Website Visitors: Retarget people who visited website (verified real users)
2. Engaged Users: People who watched 75-100% of video
3. Interaction Custom Audience: Liked/commented/shared videos
4. Lookalike Audiences: 1-2% from customer list (fraud rate < 5%)

Create High-Quality Videos

Good videos retain real users, bots will skip immediately:

• Hook in first 3 seconds: Grab attention immediately (bots skip if not interesting)
• Native TikTok format: Vertical 9:16, no watermark
• Trending sounds: Use viral TikTok music
• Clear CTA: "Swipe up", "Click link in bio"
• 15-30s optimal: Long enough for bot filtering, short enough to retain attention

Ad Scheduling

Based on analysis from NS Ads Xperts™, in Ad Group Settings:

1. Enable "Dayparting"
2. Run ads 6 AM - 11 PM (peak hours for TikTok Vietnam)
3. Turn off ads 2-5 AM (bot farm operating hours)
4. Increase bid 20-30% at 7-9 PM (prime time, high-quality traffic)

Key Metrics

Red Flags - Fraud Indicators

• Video completion < 10%: Bots skip video immediately
• High clicks, low conversions: Clear click fraud
• Bounce rate > 90%: Bots don't interact with landing page
• Time on site < 5s: Bots exit immediately
• CTR too high (> 10%): Not normal, possibly bot farm

Spark Ads (Organic Post Promotion)

Instead of creating new ads, promote organic posts with high engagement:

• Fraud rate 50% lower than regular ads
• Users see it as organic content → higher trust
• Keep comments, likes, shares from organic post
• Bots have difficulty detecting and faking engagement

Creator Marketplace Collaboration

Collaborate with TikTok creators:

• Traffic from creators has fraud rate < 5% (real followers)
• More authentic videos, natural engagement
• Higher cost but ROI 3-5x better